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Web Page Visitor Monitoring
Jelič, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
This Bachelor's Thesis deals with web analytics, its terms, principles, related problems and their solutions. There are described at large a few tools for web analytics. The focus of this work is the design and implementation of a new web analytics tool that allows to monitor the web page traffic and evaluate the obtained data for internet project management purposes. There are shown the results of testing the mentioned tool in real traffic and the comparsion with the results of the existing tools, which differ from the new tool in some characteristics. The work discusses the advantages of using the MongoDB document-oriented database for website traffic monitoring purposes as well.
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Increasing Business Performance of Online Store
Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
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Comparison of the effectiveness of online advertising channels demonstrated on an example of printed cookbook sale
Novák, Petr ; Máchová, Eva (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with a comparison of the effectiveness of advertising tools available online. The theoretical part addresses characteristic features of the work of the advertising channels studied and presents the Google Analytics traffic measurement tool, along with those functions that allow a deeper understanding of the equivalence of different sources of traffic on the conversions performed. The practical part compares paid advertising channels - Sklik, Google Adwords and Facebook ads - with the organic search results. The thesis explores user behaviour on websites, with an emphasis on the effectiveness of the campaign as expressed by conversion indicators. Using segmentation, the results obtained are compared in terms of age group, location, gender or the type of device used. In the final evaluation, the author places the results of the research into an overal context, emphasising the interplay between different marketing activities and analysing the influences which play a role in the effectiveness evaluated.
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Internet Marketing of Cultural Non-profit Organization
Pláteníková, Hana ; Hucková, Barbara (advisor) ; Mathauserová, Hana (referee)
The thesis deals with characterization and comparison of two marketing tools on the Internet: Pay per click advertising in AdWords and advertising on the social media network Facebook. The theoretical part describes internet marketing as a complex system; it characterizes the specific advantages and limitations of individual input channels and current trends in their development. In the practical part, the best practices are applied to the advertising campaign of the cultural non-profit organization, the D21 Theater. Subsequently, the performance of each tool is evaluated within increased sessions and conversions in Google Analytics. At the end of the thesis, the recommendations are implemented to increase the effectiveness of the internet marketing of a cultural institution, based on the impact of advertisements and assessment of SEO optimization and web design.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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Increasing Business Performance of Online Store
Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
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Web Page Visitor Monitoring
Jelič, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
This Bachelor's Thesis deals with web analytics, its terms, principles, related problems and their solutions. There are described at large a few tools for web analytics. The focus of this work is the design and implementation of a new web analytics tool that allows to monitor the web page traffic and evaluate the obtained data for internet project management purposes. There are shown the results of testing the mentioned tool in real traffic and the comparsion with the results of the existing tools, which differ from the new tool in some characteristics. The work discusses the advantages of using the MongoDB document-oriented database for website traffic monitoring purposes as well.
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